This international conference is designed for marketers with a drive to succeed and the objective to think outside the box; to draw on top marketing expertise, inspiration and cases from within and beyond the energy industry.
Cost-effectively improving the value of the brand and the lifetime value of the customer base all have the highest priority for electricity and gas companies. Value depends in turn on factors such as the efficiency of customer management, service design, pricing, loyalty and customer communications.
Technology is naturally a facilitator of this efficiency; it provides new services, marketing and cross marketing channels, it improves management and even provides new means of controlling demand. There remains however, a need for improved understanding of customers and for speaking the customer’s language. Only by understanding the customer can marketers see the whole picture; the explanation for customer behaviour and value.
We welcome you to Prague to gain inspiration and insight from marketing leaders that are representing world-class companies.
Do not miss this opportunity to network and learn!
I hope to see you in Prague in October!
Warm regards,
Johanna Öberg
Project Manager
Energyforum